All I need from you is an agreement that publishing content is critically important to your marketing efforts right now. We all know this, so let's not focus on theory and get right down to helping make it a more manageable process. Here are 5 tips once shared by our former Marketing Director, John Bonini once shared. Contrary to what you may believe, great writers don't necessarily have an abundance of free time on their hands. Many are even expert procrastinators and find the hardest part of writing is, in fact, getting started.
What the great ones do, however, is carve out those invaluable periods of time where they can be productive and hit their word counts. You don't have one. And that's okay because you can manufacture it right now. First, let's think about a time during your day where you're alert, attentive, yet free of any responsibilities. Maybe it's your morning commute. Or when you're waiting to pick the kids up from practice.
Whenever it is, this can be your time. Find a topic that makes sense for your business, or maybe a common question you hear from prospects and customers. Write down as many of them as you can. Every day during your window of opportunity, record yourself talking all about these topics i.
Don't worry about organizing your thoughts. Just talk. Later on, take a seat in front of the computer and transcribe everything you said. Organize it in a way that makes sense, with paragraph breaks, headers, and maybe even some bulleted lists. Before you know it, you'll have the makings of a solid blog post. Notice how we found a way around the traditional "writing" portion? There's nothing worse for someone who hates writing than a blank screen and no direction.
This is not the same as Picasso pondering a blank canvas, and more an opportunity for a beleaguered writer to anguish and express cursory remarks in front of the whole office. Never attempt to write without an outline. That'd be like a novice chef cooking without a recipe. Would you eat it? Don't answer that. Sounds simple, but if you give this process the respect it deserves, it'll make writing the article more paint by numbers than creating from scratch.
One of the most common challenges I hear among aspiring bloggers is, " what the hell do I blog about every day? Won't I run out of ideas? Make it a habit to comb through your social networks every day looking for ideas. What types of challenges are people talking about? Not sure how to find this? Simply tack the word "problems" to the end of your industry and hashtag it. You get the idea. Social media is fertile ground for discovering ideas and finding questions that need answering.
Once you find them, you're doing less writing and more answering. Pro tip: Check out our interactive blog title generator and you'll never run out of ideas. The most frustrated of writers tend to over edit. Before they finish a sentence they're already thinking about everything they hate about it. What happens next is a vicious cycle of writing and backspacing that leaves you still working on an introduction three hours later.
Take a little advice from Ernest Hemingway he knew a thing or two about writing and write drunk and edit sober. Now, before you go clamoring for your flask, understand the interpretation is more about writing without the limits of editing on your mind. Simply write. Then write some more. Your writing process should be a freewheeling transport of thoughts and ideas from your brain to your processor of choice. Another misconception about writers is that it comes easy.
So, don't be so hard on yourself. If you're not feeling it right this second and time permits, give it a break.
Sleep on it. Come back refreshed and you'll notice your approach will be much more deliberate and productive. Give yourself permission to get up. To say, "I'm just not where I need to be mentally right now. Great writers look productive because you don't see them when they're not feeling it.
Granted, deadlines are real, and sometimes you just have to grind it out, but save that for the times when it's necessary.
If you find yourself hitting a wall, take a break or sleep on it and come back with a rested mind. You'll be amazed at the difference it makes! In a article, Entrepreneur. While many businesses have adopted a less buttoned-up approach to interactions and endeavors, manners still matter. Much like placing your napkin on your lap, or avoiding talk of politics at a cocktail party, proper etiquette should play a prominent role in your business blogging efforts.
If we keep trucking down the path we're on, it will only be a matter of time until we're all justifying sweatpants as real pants and Facebook shout outs as the proper way to wish a friend a happy birthday.
Scary, isn't it? So before we all lose sight of common courtesy as a whole, I think it's about time that we dust off that old, antiquated guide to etiquette. It's time that we start treating our audience with a bit more consideration. In a competitive marketplace, businesses who follow these 5 business blogging etiquette rules will be the ones who get noticed.
Many times I find that I talk myself out of potential blog topics that seem "too introductory", I mean, I know the answer, so everyone else must know it too, right? Business blogging isn't so much what you feel like writing about that day, but rather it's more about what you audience wants to read. While we're on the subject of writing for your audience, be sure to avoid over-complicated industry jargon.
Contrary to popular belief it won't make you sound smarter, it will just confuse your audience and persuade them to seek information elsewhere Please! Don't go!
Don't get me wrong, sprinkling your content with relevant links is a vital part of the blog optimization process. Linking back to older posts will help you to drive your point home while driving people back to posts that could use the traffic. Links that contain keywords will help you improve your search rank, and they help Google crawl your site.
However, sometimes too much of a good thing becomes a bad thing. You want your internal links to be relevant and serve a greater purpose.
Linking every other word for no rhyme or reason will not just disrupt your writing, but it won't settle well with your reader.
When readers click on links, it's likely that they're looking for clarification and more information. If the link directs them to an irrelevant blog post, they're going to feel mislead and perhaps lose trust in your business.
Additionally, be sure that any links you insert are set to open in their own tab or window. Links that redirect within the same window will steer traffic away from the blog post at hand before they even finish reading. Every time I receive a positive blog comment, I take a moment to enjoy the fruits of my labor.
The fact that my message evoked a positive reaction from someone else is rewarding for sure, but how about a negative one? Read my recent post about it to find out why. As a marketing tool, blogging is effective in helping you build authority online. If you consistently build your own branded blog and provide valuable, engaging content to your niche market, then you will have a powerful online asset! Figure out the needs of your target marketing and write engaging content that is relevant to your audience.
Figure out a schedule that fits with your life and everything that is going on. All too often I talk to clients that tell me they plan to blog seven days a week. I always tell them to rethink it because usually after a week, they get overwhelmed. Pace yourself! Search engine optimization is your friend when it comes to using blogging as a marketing tool.
Unless you are already the most popular person on the planet, your website needs to get found in search. You do that with SEO. While SEO is important to get found, promoting in social media plays an important role in blog marketing.
That is because social signals are also considered for search engine rankings. Build this into your schedule. Using blogging as a marketing tool can be a fun and lucrative project! Learn to harness its power as a strategic tool and your online business will be well on its way to success! Thank you Lisa! I am working on making me blog more impactful in the world to sort through all the misinformation about health and nutrition.
Your suggestions about SEO and good commenting will help me to do that! Measure ad performance. Select basic ads. Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance. Develop and improve products. List of Partners vendors. Learn about our editorial policies. Your Privacy Rights.
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